No matter what sort of organization you’re promoting, marketing campaigns need to be kept simple in order for them to work. Trying to be too gimmicky can quickly backfire, while campaigns which don’t provide a personal touch can quickly seem bland. Here’s how to keep things as simple as possible in the marketing world while also achieving your goals.
Stay away from gimmicks
In the recent past, one of the holy grails of marketing was that being edgy, cool or quirky was essential for many types of consumer campaign, however, as with all marketing tools that kind of move has a shelf life. That’s why there’s been a marked decrease in the number of outrageous publicity stunts that firms pull, for example, or the number of costumed mascots, free gifts and more that you see on the streets. In a world which is saturated by advertising and products, this sort of behavior from an advertiser seems way over the top.
Personalization is the way
There are hundreds of tools out there which can help you personalize your marketing campaigns, and you’d be a fool not to use them. The best email outreach tools will automate this process for you.Using mail merge tags to insert the first name of the person you email, for example, doesn’t have to be complicated, and even free versions of tools such as Mailchimp will let you do this. This sort of trick is a way to appear advanced while actually remaining very simple.The effect of personalization is profound, but the machinery behind it is very easy to use.
Use tools
From a marketer’s perspective, managing every single piece of content or achieving every strategic goal seems like a minefield. But it doesn’t have to be this way: there are lots of simplification tools out there which are designed to reduce the level of stress which marketing campaigns can place on you. From social media scheduling services like Hootsuite to Google advertising management platforms such as AdEspresso, there are plenty of options.
Sometimes, these services might charge a fee for the level of service and functionality you require. This can seem like a drain on resources, especially if your marketing budget is tight or under threat. However, it’s important to see this sort of tool as an investment in keeping things simple – which, in the long run, is likely to save you time and make you a more efficient and strategic asset in your workplace.
For marketers who are finding themselves in a little bit too deep and stuck with overcomplicated marketing systems, tools which make life easier are a godsend. From scheduling apps for your social media posts to personalization systems which let you speak to your customers in a more direct way, there are plenty of options. The age of the gimmick is over; the most valuable approach for marketers is to be as clear and simple as possible, whenever you can.
